The AI Playbook – Lead, Compete, or Be Left Behind
Dr. Ceren Kolsarici
Director, Scotiabank Centre for Customer Analytics
Associate Professor & Ian R. Friendly Fellow of Marketing, Smith School of Business
AI isn’t coming; it’s already here, making decisions that shape markets, businesses, and even your career. The real question isn’t whether to use AI, but how to make it your competitive advantage before your competitors do.
This talk cuts through the noise, revealing how top leaders are leveraging AI, not just to automate, but to outthink, outmaneuver, and outperform. You don’t need to be a data scientist to lead with AI, you just need to know where it fits, when to trust it, and when to challenge it.
We’ll demystify AI, explore real-world strategies that are driving business success, bust the biggest myths holding leaders back, and map out the critical steps to ensure AI works for you, not against you. If you’re ready to lead in an AI-driven world, this is the talk you can’t afford to miss.
Healthcare Analytics – Turning Data into Lifesaving Decisions
Dr. Beste Kucukyazici
Associate Professor & E. Marie Shantz Fellow of Management Analytics, Smith School of Business
Healthcare is no longer just about medicine; it’s about intelligence. Every heartbeat, every diagnosis, and every hospital visit generate data, but the real power lies in transforming that data into action. Healthcare analytics is rewriting the rules of patient care, predicting diseases before they strike, personalizing treatments with surgical precision, and revolutionizing hospital efficiency. But here’s the catch: data alone isn’t enough. The winners in this revolution aren’t those who simply collect information but those who know how to use it effectively.
This talk is your insider’s guide to how cutting-edge analytics is reshaping the future of healthcare—and how you can be part of it. We’ll dispel the most prominent myths, uncover jaw-dropping success stories, and reveal the game-changing strategies that separate innovators from the left behind.
You don’t have to be a data scientist to lead this transformation; you simply need to grasp how to wield the power of analytics to make smarter, faster, and more impactful decisions. The future of healthcare is being shaped by data—are you ready to take the lead?
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